fuggedaboutit

Striking brand package, menu, and merchandise design for New York street food pop-up restaurant, Fuggedaboutit.

YEAR
2021
SKILLS
indesign
illustrator
typography
branding

ideation

New York, one of the most colossal cities in the world. For a new business to thrive in the Big Apple, they need to stand out from the competition, but how? I believe the first step is unique, recognizable, and effective branding.

solution

The final design evokes the feeling of the spray-painted and gritty streets of New York City. The the extended sans-serif descenders resemble the stretching roads of the metropolis slotted between the boroughs and graffiti. The client was supplied with a final menu design, stickers, and a mask design.